Facebook Ads for Authors: The IOS14 Update (It’s going to be fine.)

Image courtesy of the author - Screenshot of my ads so far in 2021. Yup. Just two. I’ve been doing a lot of testing of the system. For most of 2021, I’ve had one ad going for one book and will see a four figure ROAS (return on ad spend). I’m now layering in more ads (which are reflected in these screenshots) and working to increase income now that the system seems to be stabilizing.

Facebook ads can be a fantastic way to drive traffic to books and increase sales, but there’s a lot that’s changing this year. Here’s a quick recap of what’s what and what authors can expect.

The Backstory

To start, let’s look at the context that is driving the big changes we’ll see in 2021. Facebook is under fire from all…